by
Deadline
12 AUG 2021
About the Awards
Digital Content Awards (DCA) is specially designed to recognize and award the best digital content and work for marketing and communications purposes. DCA uniquely accepts entries on comprehensive categories, recognizing a wide range of content type and format, even a single piece of creative content, with the objective of honoring the efforts of different stakeholders of successful digital marketing and communications to promote creative excellence and advance of the industry.
About the Organizers
Categories
Judging categories are based upon Industry and Format
Industry :
- Automobile
- Banking, Finance & Insurance
- Beauty & Health Care
- Consumer Electronics
- Entertainment & Media
- Fashion, Jewelry & Apparel
- FMCG
- ICT & Telco
- Public Utilities
- Retail (Shopping mall, supermarket)
- Social / Culture & NGO
- Travel & Catering
Format
Voice Skill or Action
Display ad
including Banner, Pop-up, Interstitial, or floating ad not created in rich media format
Email message
ad delivered via email
Email message campaign
Online Newsletter
Websites
website, microsite or landing page
Interactive experience
AR, VR, XR, Real time animation, game
Mobile Apps
Soical Media
posts, story, KOL content
Online Video
Others
Integrated Campaign
( Light )
campaign using a maximum of 3 pieces of digital content of the above online media
Integrated Campaign
( Medium )
campaign using a maximum of 6 pieces of digital content of the above online media
Integrated Campaign
( Heavy )
campaign using 7 pieces of digital content or more of above online media
Note :
Work may be entered into more than one category and will be reviewed separately for each category entered.
All entries entered into multiple categories will be eligible for recognition in each and will be judged accordingly.
Judging Process
DCA rating system
DCA’s Rating is an innovative method of judging and recognizing best quality digital advertising content with an award scheme in Hong Kong for the first-time. Award and rate them into below grates :
Five Stars
Work is best-of-class in high quality. The work has excellent scores in all key judging criteria. The award-winning work should have set a good model and standard in the industry.
Four Stars
Work’s quality exceeds the industry average by a good margin, demonstrating the work has excellent scores in most of the judging criteria.
Three Stars
Work has met the general industry average standard effectively, and has good scores in a few judging criteria, and have average scores in most other judging criteria.
Judging Criteria
Entries will be judged on the below stated criteria and compete head-to-head with other entries within their specific category (with chosen industry and format)
- Creativity and Innovation
- Integration/Use of Technology
- Marketing/ Communications Effectiveness
- Visual Appeal & Design
- Quality of Copywriting
- Synergy of integrating online ad formats (only applies to Campaign)
Our judges are seasoned expert and industry professionals with in-depth knowledge and understanding on the best practices and technology of digital advertising and marketing world. They will score the entries according to the judging criteria.
Judges
The judges of DCA’s Season 1 are :
Mr. Mike Wong
(Chief Judge)
Professor of Practice, School of Journalism & Communication
The Chinese University of Hong Kong
Mr. Victor Cheng
Chairman
Vice President, North Asia
Comscore, Inc.
IAB Hong Kong
Mr. Francis Fong
Founding & Hononary Chairman
Hong Kong Association of Interactive Marketing
Mr. Ken Fong
Adjunct Professor, Institute for Entrepreneurship
The Hong Kong Polytechnic University
Mrs. Chiamin FUNG
Instructor I, Department of Information Systems
City University of Hong Kong
Ms. Salina Ghafur
Head of Marketing
Sina Hong Kong & Weibo Hong Kong
Mr. Andy Ho, JP
Managing Director
Andy Ho Public Affairs Consulting Company Limited
Mr. Eddy Hui
CEO
Hong Kong Designers Association
Mr. Sunny Kok
CEO
Green Tomato
Ms. Anita Lam
Head of Industries, Greater China
Ms. Tania Lau
Senior Director of Marketing, APAC
Verizon Media
Ms. Janet Lee
Head of Agency and Google Marketing Platforms
Google HK
Mr. David Lap Hoi Yeung
Former Chairman
The Hong Kong Advertisers Association
Supporting Organizations /
Sponsors
Hotmob Limited
Mingpao
Sina HK
Hong Kong Movie
The Hong Kong Advertisers Association(HK2A)
The Association Of Accredited Advertising Agencies Of Hong Kong
